Rai Sarkar
Jan - Jun ’25
Over the past six months, I have worked on a diverse range of projects - from event branding and ad campaigns to landing pages, presentations, and social media content - all aimed at strengthening DevRev’s brand presence.
My work
01.
Effortless Mumbai 2025
A significant portion of my contributions has been focused on event branding and booth design. I led the spatial design for Effortless Mumbai 2025, which was very well received by attendees and internal teams alike. The setup drew praise for its professional finish and thoughtful execution.
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“The branding and design were breathtaking - the natural wood paired with the black and white theme worked very well. The space felt full of energy without feeling overcrowded.”
02.
Other events
Additionally, I developed modular and adaptable booth designs for key events such as AWS Summit LA, SuperAI Singapore, CCW UK, Echelon ’25 and AI World EXPO. These designs were not only visually aligned with DevRev’s brand identity but also optimised for reusability and adaptability, enhancing our on-ground brand presence and engagement.
03.
Event kit
To improve efficiency for the events and field marketing teams, I also created an Event Design Kit, a streamlined system that allows team members to quickly generate standard event collaterals independently, reducing turnaround time and design dependency.
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04.
Landing pages
I designed the Conversational CX landing page. However, the standout was the landing page for the Zendesk vs. DevRev ad campaign, which played a key role in generating quality leads. The LP was taken live on July 1, 2025, and has since contributed to opportunities totalling $600,000 in contract value (MoEngage and Airspace).
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05.
Ad campaigns
I worked on an ad for our awareness campaign on Harvard Business Review. The campaign ran from May 8 to June 27, 2025, and garnered 186,562 impressions with an average CTR of 0.27%.I also designed ads for a retargeting campaign aimed at increasing DevRev website visits. These ads achieved 249,741 impressions, over 1.2K clicks and had an average CTR of 0.48% on LinkedIn globally.
06.
Presentations
I also got to design multiple decks for several events like Leadership Circle Amsterdam and Effortless Mumbai 2025, along with critical assets such as the Investors Deck (DevRev Overview) and the template of the Sales Demo deck.
Investors Deck (DevRev Overview)
Leadership Circle Amsterdam
Sales Demo deck (template)
07.
Computer branding
I explored multiple brand directions for Computer, developing proposals that included logo concepts, colour palettes, illustration styles, and social media templates, to lay the foundation for a cohesive brand identity.
08.
Miscellaneous
On the social media front, we recorded 9,539 new followers, reached 10,646,988 impressions, and achieved 17,028 engagements across LinkedIn and Youtube in the last six months. A large portion of this success stemmed from the multiple event and webinar promotional content I designed, which helped drive engagement and visibility.Apart from this, I also designed assets like blog banners, email banners, standees, hackathon T-shirts, whitepapers, certificates, etc.
One of the blog banners designed by me
Some social media posts
Hackathon T-shirts
Industry whitepaper
gr.ai.ce Hackathon certificates
Standees
Work history as per DevRev work summary agent
20+
projects completed in the last 6 months
101
issues closed from Jan 1 to Jun 30, 2025
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